Vocabulary of the day: Satisfice (=good enough)
[ˈsætɪsˌfaɪs]
I don't know how I can have worked in user expereince for over five years and not have come across this term! Basically, to "satisfice"describes the fact that users don't make optimal choices but click whatever seems reasonable first. The term itself is a merger between "satisfy" and "suffice" - basically, it means something is good enough. which is a familiar enough concept in usability... But of course satisfice sounds so much smarter!
Read more: Smashing Magazine, Wikipedia