A few strong instincts and a few plain rules suffice us” – Ralph Waldo Emerson

Abby the IA has written a short memo about the role of user experience in the advertising world. Should be common sense for most of us UX practicioners working in this field. Considering what most of the advertising online looks like it seems one can't stress this enough, though. So Abby's main points are:  

Do unto others' data what you want done unto yours. 

Design with, not for.

Make the unclear, clear - or it won't matter.

Design systems, not stuff.

Aim to be listened to, not just heard.

We are all users.

You are not your user.

Accessible = available.

The journey is the destination.

Your mom is on Facebook.

Read the whole post on abbytheia.wordpress.com.