I'm an information architect from Hamburg, Germany, with a strong interest in social media strategy. I take pictures of displaced chairs. I love a good book. I like to bake cakes. That's it.
Original von “LL & BB”: http://textsfromlastnight.com
Imitat von “Anna und Axel“: http://www.smsvongesternnacht.de
Sehr schön. Mehr Worte braucht es nicht.
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What's new in this is not the kind of strategy McDonalds is promoting - it's a bit too generic for my taste and could be applied to lots of other companies as well. But I think sharing their insights proves that McDonalds has understood more than others what social media is about.
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Interesting Ad Age article on how technological illiteracy might cost creatives their jobs.
read more on adage.com
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User experience design is NOT…
1. …user interface design
2. …a step in the process
3. …about technology
4. …just about usability
5. …just about the user
6. …expensive
7. …easy
8. …the role of one person or department
9. …a single discipline
10. …a choice
via mashable
This article by Whitney Hess is not totally new, and her findings might not be either. But it's a great summary of what User Experience is all about and what it has to offer (namely more than the sum of its parts).
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Hm. Nope, don't agree. What is he trying to say - that all an IA sees is white and grey boxes? Wow, to think what a relaxed job (life! mind!) I'd have if it was that easy. : )
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We Have Sinned
We have awkwardly applied metrics like click-through rates to social marketing programs when we could have found more appropriate ways to quantify results that aligned with our business objectives.
We have bribed consumers to be our friends without devising ways to connect with our real fans and sustain communication with them.
We have ceded control of our social programs to interns, or lawyers, or those who are not in the best position to be the faces and voices of our brands.
We have deceived ourselves, falling in love with our ideas without considering what would provide value for our target audience.
We have eavesdropped on consumers, instead of actually hearing them and listening to them.
We have failed to monitor social channels for discussions of our brands and competitors.
We have guessed at our target audience's interests and activities rather than conducting research that could have provided real answers.
We have hurried into the newest, most-buzzed-about social spaces without developing a strategy.
We have imitated when we could have innovated.
We have judged competitors harshly for making the same mistakes we made.
We have killed ideas that were spot on in favor of pet projects that we wanted for our portfolios.
We have lost consumers by organizing social architectures that were impossible to navigate coherently.
We have mismanaged social marketing by shoehorning it into someone's job description.
We have neglected to integrate social marketing with broader marketing programs.
We have overreached, hoping for content to go viral without investing in resources to properly create, distribute, and promote it.
We have partitioned our organizations so rigidly that we can't plan earned and paid media together.
We have quarreled over who should own social media in our organization.
We have repurposed creative and messaging from other channels when we should have adapted or created it for these social spaces.
We have shortchanged social marketing by planning campaigns instead of ongoing programs.
We have tuned out consumers' criticism when we could have engaged with them to better understand it, or we could have learned from it to ensure other consumers wouldn't have such problems in the future.
We have undervalued and underfunded social programs to such an extent that we have set them up for failure.
We have violated consumers' trust by not being fully transparent as to our identities and objectives.
We have wronged consumers by not respecting their privacy.
We have xenophobically avoided any forms of social media beyond the ones we use ourselves.
We have yelled when we could have conversed.
We have zigzagged between the path we knew was best and the path that was most convenient, even when we could have prevented our transgressions.
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OTTO hat sich bei der Organisation ordentlich ins Zeug gelegt und ein Nonstop-Büffet geboten, man fühlte sich ganz kreuzschiffig.War aber nicht nur toll organisiert, sondern auch interessant. Bin ab sofort Fan von Powerpoint Karaoke. Kurzweiliges Entertainment garantiert!
Am Samstag habe ich dann eine eigene Session zum Thema Facebook Connect gehalten - zwar gab es am Freitag schon einer von Tarek Müller, die beschäftigte sich aber eher mit der technischen Implementierung. Der Raum Raum war zu klein, das Interesse groß. Dank Oliver Wagner von @agenturblog gibt's einen Panoramablick.
Aha-Erlebnisse:
Sven Wiesner über "Social Gaming: Farmville & Co"
Ruppert Bodmeier über die Erfahrungen mit der Social Media Kampagne zum Launch von yalook.com
Florian Bailey, Social Experte über Viralität im Netz.
Jamie Burke von der 90:10 Group über "Social Business Design - The Company As Wiki"
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Definition: To remove someone as a ‘friend’ on a social networking site such as Facebook.
How can such a short word contain so much drama, sadness and disappointment?
See also: http://bit.ly/4hlWFB
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